Reduce

“Buy Less, Choose Well, Make It Last” - Vivienne Westwood

Reduce is the most important “R” as buying less is the most powerful step you can take toward reducing your fashion footprint. Learn how to shop intentionally, choose quality over quantity, and embrace a mindful wardrobe that lasts. Discover practical tips and strategies to make sustainable choices that fit your lifestyle.

It’s becoming harder and harder to avoid ads about Black Friday, but at FTA we’re on…
What I have learned over the years is that it’s not enough for an item…
Good On You is a platform that rates fashion brands on their sustainability and ethics,…

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We're always growing our collection of tips, guides, and tutorials to help you love your clothes longer. If there's a resource you think is missing — or an idea you'd love to see — let us know! Your suggestions help make Love Your Clothes even better for everyone.
* The site will be updated bi-annually, so we ask that you avoid time sensitive resources (ex. events).

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Take the 7Rs pledge

Participate in the 7Rs of Fashion pledge in order to reduce my fashion footprint!