Love Your Clothes
for Longer

Reduce waste. Reuse more. Build a better fashion future.

Every second, a garbage truck of clothes is wasted

The fashion industry is one of the most wasteful on the planet. But together, we can change the way we consume, wear, and love our clothes.

30%
Keeping clothes in use just 9 months longer reduces their environmental impact by up to 30%
1%
Less than 1% of textiles are recycled into new clothing

Explore how the 7Rs can help you build a more sustainable wardrobe.

Learn how reducing consumption can benefit the planet.

Discover innovative ideas to give your clothes a second life.

Extend the life of your clothes with simple repair and care techniques.

Old clothes don’t have to go to waste – turn them into something new!

Sell your clothes through online platforms, consignment shops, or local markets.

Borrow fashion for special occasions instead of buying new.

Learn how to recycle your clothes responsibly.